Finding the Gem of a product from day 1
Learn about the research & experiments around delivering value for busy and distracted sales people.
My journey with MuslimSG:
Birth of Singapore's Islam in cyberspace
For everything we doubt, there is always Google. But this cannot be the case for questions on religion where there is no clear right or wrong answer but rather, a myriad of perspectives from scholars all over the world. Singapore needed its own voice in the cyberspace that would speak for locals. For this project, I developed a 50-page report which anchored the social and editorial creative teams.
Overall duration: 5 months (Sep 2017 - Mar 2018)
Hired as an external consultant by Muslim Religious Council of Singapore (MUIS)Client: Learnislam.sg is a resource portal for Islam-related information in Singapore's context
Following this project, I was an internal UX consultant with Ministry of Community, Culture and Youth (MCCY) to further my work around race & religion in Singapore, until Oct 2019.
For more information around my work with MCCY, please hit me up for a chat!
What makes a Singapore Muslim?
Learn about how UX research laid a foundation for the creative team to design with integrity.
Introducing hot button topics around race and religion
2019 has been a good year with MCCY conceptualising a new platform-for-dialogue for Singapore. How do we approach the range of online lurkers with sensitive topics safely?
My journey with ArtHit marketplace:
Laying a path to discover the art for youIt is not easy to find the art you love. ArtHit provides 2 different ways to do it. First, browse an ecommerce front. Second, commission an artwork. How might we allow users to discover art using either or both features effectively?
Overall duration: 10 weeks (Jul-Sep 2016)
Hired as part of Global creative agency Edenspiekermann teamClient: ArtHit is a marketplace for art, with added service to commission art
*ArtHit is no longer operating due to founder's personal reasons
A Canvas for Everyone
Learn more about how I bring designers and developers together to co-create a solution.
My journey with Trabble chat-concierge:
Chat with Trabble for all travel needs
I led a small team within Trabble to conceptualise and ship designs for a mobile app. The final deliverables had set the foundation and direction for a startup that aims to reinvent the traveller experience through personalisation and seamless local service integration.
Ideation & prototyping: 10 weeks (Jan-Mar 2016)
Chatbot Intelligence QA: 10 weeks (July-Sep 2017)
Converting into SaaS UX rehaul: 8 weeks (Feb & Mar 2022)
Client: Trabble is a social eConcierge platform that provides inbound travellers with the answers to all their questions, based on individual’s needs and preference.
In the first project, I was coached by Keith Oh, Interaction designer, IDEO & Winston Mi, Product designer, IDEO.
Seamless & personalised travel experience
Learn more about the zero-to-one design process of Trabble social eConcierge platform in my first project with them.
#2 Designing Truuue dashboard for property transactors
I worked with Truuue engineering team and industry expert to conceptualise and ship a dashboard design to allow users to easily make informed decisions with real-time information. Part of the design challenge was to retrofit features that had been shipped over a period of 1 year prior.
Overall duration: 4 weeks (Dec 2015)
UI support credit: Geo Bradley, interaction designer & front-end developer, Truuue
Client: Truuue is a technology-driven real estate platform that aims to bring greater transparency, convenience, efficiencies and equity to all parties involved in a property transaction.
Relevant & real-time info at your fingertips
The collaborative design process of Truuue dashboard.
#3 Designing an offline onboarding SOP for GIV online community
Drawn by their vision of bringing light to the Indonesian voice, I initiated a user research engagement. The aim was to unlock the potential of Indonesian writers through a community-enabled experience. The founders were also keen to ride on the design process to discover new business models.
Overall duration: 3 weeks (June 2015)
Pro-bono project
Client: Global Indonesian Voices (GIV) is an english-based online media company that aims to bring unique Indonesian perspectives to the world.
Classes and workshops
Fronting design leadership
w/ General Assembly Singapore
w/ UNFRAMED Accelerator
3-hour workshops and office hours with startups in the programme
